Interested in this Data Scientist role at Publicis Groupe?
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About This Role
Our Data Scientists deliver analytic solutions across a wide variety of client applications. We build inferential and predictive models, including machine learning algorithms and AI; we process, integrate and manipulate big data with distributed systems and customer data pipelines; we synthesize results and translate findings into compelling stories that resonate with clients.
As a Data Scientist, you’ll address complex marketing and business challenges—from cross\-channel media and customer experience optimization to segmentation, targeting and business strategy—by accessing, integrating, manipulating, mining and modeling a wide array of data sources.
Job Responsibilities:
- Translating marketing and business questions into data queries.
- Using distributed computing systems to access and manipulate big data sources.
- Conducting exploratory analysis to identify relevant insights and useful transformations.
- Applying quantitative techniques to uncover latent patterns in the data.
- Interpreting data, analytical results and visuals to generate conclusions and recommendations.
- Testing scalable data pipelines or models for real\-time applications.
- Ensuring that analytic tasks and results meet established objectives and timelines.
- Sharing knowledge and conducting research to advance the collective knowledge and skills of our Data Science practice.
We’re looking for relevant academic, research or work experience, which typically includes:
- A Bachelor’s or Master’s degree in a quantitative field such as statistics, mathematics, econometrics, operations research, data science, computer science, engineering, marketing or social science methods.
- Hands\-on experience analyzing data for patterns and insights.
- Hands\-on experience running basic statistical or machine learning procedures, such as descriptive statistics, hypothesis testing, supervised or unsupervised learning.
- Hands\-on experience with Python or R. Familiarity with SQL, Linux, and/or distributed computing systems such as Hadoop or AWS preferred.
- Demonstrated interest in marketing analytic applications.
- Demonstrated self\-starter who thrives in a fast\-paced environment with flat structure.
- Familiarity with prompt\-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit.
Additional Information
Digitas is an equal opportunity employer.
Salary Context
This $101K-$112K range is in the lower quartile for Data Scientist roles in our dataset (median: $155K across 226 roles with salary data).
View full Data Scientist salary data →Role Details
About This Role
Data Scientists extract insights and build predictive models from data. In the AI era, many roles now include LLM-powered analytics, automated reporting, and integration with generative AI tools. The role has evolved from 'the person who runs SQL queries' to 'the person who builds AI-powered data products.'
Modern data science roles fall into two camps: analytics-focused (insights, dashboards, experimentation) and ML-focused (building predictive models, recommendation systems, NLP features). The best data scientists can operate in both modes. The AI shift means that even analytics-focused roles now involve building automated insight pipelines using LLMs, going well beyond one-off reports.
Across the 3,708 AI roles we're tracking, Data Scientist positions make up 8% of the market. At Publicis Groupe, this role fits into their broader AI and engineering organization.
Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.
What the Work Looks Like
A typical week includes: analyzing experiment results for a product feature launch, building a predictive model for customer churn, creating an automated reporting pipeline using LLM-powered summarization, presenting insights to stakeholders, and cleaning data (always cleaning data). The ratio of analysis to engineering varies by company, but expect both.
Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.
Skills Required
Python, SQL, and statistical modeling are the foundation. Increasingly, roles want experience with LLMs for data analysis, automated insight generation, and building AI-powered data products. Familiarity with cloud data platforms (Snowflake, BigQuery, Databricks) and ML frameworks (scikit-learn, PyTorch) covers most job requirements.
Experimentation design and causal inference are underrated skills that separate strong candidates. Companies care about whether their product changes cause improvements, and can distinguish causation from correlation. A/B testing methodology, Bayesian statistics, and the ability to communicate uncertainty to non-technical stakeholders are high-value skills.
Good postings specify the data stack, the types of problems you'll work on, and the team structure. Look for companies that differentiate between analytics and ML data science. Vague 'data scientist' postings that list every skill under the sun usually mean the company doesn't know what they need.
Compensation Benchmarks
Data Scientist roles pay a median of $192,890 based on 463 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $200,000. This role's midpoint ($106K) sits 45% below the category median. Disclosed range: $101K to $112K.
Across all AI roles, the market median is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. For comparison, the highest-paying categories include AI Safety ($300,000) and Research Engineer ($280,000). By seniority level: Entry: $120,000; Mid: $200,000; Senior: $230,000; Director: $272,150; VP: $250,000.
Publicis Groupe AI Hiring
Publicis Groupe has 41 open AI roles right now. They're hiring across AI/ML Engineer, AI Engineering Manager, Data Scientist, AI Architect. Positions span Miami, FL, US, Boston, MA, US, New York, NY, US. Compensation range: $0K - $299K.
Location Context
AI roles in New York pay a median of $220,000 across 1,045 tracked positions.
Career Path
Common paths into Data Scientist roles include Data Analyst, Statistician, Quantitative Researcher.
From here, career progression typically leads toward Senior Data Scientist, ML Engineer, AI Product Manager.
Start with statistics and SQL. Build a real analysis project on public data that demonstrates insight generation alongside model building. The market values data scientists who can communicate findings clearly to business stakeholders. If you want to move toward ML engineering, invest in software engineering fundamentals and production deployment skills.
What to Expect in Interviews
Interviews combine statistics, coding, and business acumen. SQL is almost always tested, often with complex joins and window functions. Expect a case study round where you're given a business problem and asked to design an analysis plan. Coding rounds focus on pandas, statistical modeling, and visualization. The strongest differentiator is how well you communicate insights to non-technical stakeholders during presentation rounds.
When evaluating opportunities: Good postings specify the data stack, the types of problems you'll work on, and the team structure. Look for companies that differentiate between analytics and ML data science. Vague 'data scientist' postings that list every skill under the sun usually mean the company doesn't know what they need.
AI Hiring Overview
The AI job market has 3,708 open positions tracked in our dataset. By seniority: 102 entry-level, 1,705 mid-level, 1,469 senior, and 432 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (508 positions). The remaining 3,180 roles require on-site or hybrid attendance.
The market median for AI roles is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. Highest-paying categories: AI Safety ($300,000 median, 21 roles); Research Engineer ($280,000 median, 147 roles); AI Architect ($254,798 median, 67 roles).
Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.
The AI Job Market Today
The AI job market spans 3,708 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (2,605), Data Scientist (310), AI Software Engineer (259). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (102) are outnumbered by mid-level (1,705) and senior (1,469) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 432 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 14% of all AI roles (508 positions), with 3,180 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $217,500. Top-quartile roles start at $272,100, and the 90th percentile reaches $325,000. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $300,000 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (1,890 postings), Aws (1,103 postings), Azure (877 postings), Rag (855 postings), Gcp (631 postings), Prompt Engineering (560 postings), Pytorch (545 postings), Claude (498 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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