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About This Role
With our investments in Epsilon, Sapient, Marcel, and now MRCL, we power creative and media personalization at scale for our clients. Our MRCL team is an accelerant at the center of the Groupe and partners with Groupe leaders in the development of our core agentic platform, allowing Publicis to win or retain strategic accounts with industry\-leading data, tech, audience, and analytics solutions.
What is MRCL?
MRCL is Publicis Groupe’s AI\-powered data and intelligence platform that brings together the Groupe’s owned and acquired assets and data into one AI\-enabled engagement layer. The MRCLteam leads strategy, development, and delivery of the platform: enhancing our agency talent with the highest fidelity data and best applications to power personalization and brand growth.
Our Director, AI Powered Measurement will drive the strategy, development, and execution of marketing measurement capabilities within MRCL. This role is central to empowering advertisers, marketers, and agency partners with advanced insights that optimize spend, improve campaign performance, and demonstrate ROI across the entire connected marketing ecosystem. The ideal candidate combines expertise in product strategy, AI\-driven marketing workflows, KPIs \& performance tracking, analytical modeling and attribution capabilities with proven leadership in bringing complex products to market.
As a leader in our CoreAI platform team, this role:
- Has the opportunity to shape the data foundation for the Groupe’s strategic asset, and
- priority investment focus.
- Will collaborate with the strongest AI developers, engineers, and data scientists in the
- marketing and advertising space
- Join and help grow a focused and performance\-driven environment where data excellence
- fuels innovation in marketing and advertising AI.
The Key Responsibilities:
- Define and lead the product vision and roadmap for AI\-driven marketing measurement
- capabilities, aligning with business strategy and customer needs.
- Partner with data science and engineering teams to design scalable measurement
- methodologies across the paid, earned, shared, and owned marketing ecosystem e.g.,
- incrementality testing, attribution modeling, and ROI forecasting.
- Translate complex technical concepts into marketer\-friendly tools and insights tailored for
- different end users (brand marketers, agency planners, CMOs, industry verticals).
- Collaborate with clients and industry partners to establish next\-generation measurement
- standards in marketing (creative, media) effectiveness and cross\-channel attribution tied to
- business outcomes.
- Identify potential risks to product development and propose mitigation strategies, while
- ensuring Ensure compliance with privacy regulations and evolving data governance
- standards in all product development.
- Lead cross\-functional teams to deliver best\-in\-class UX for measurement dashboards,
- reporting and forecasting APIs, and real\-time insights.
- Monitor competitive trends and emerging technologies in AI, marketing analytics, and ad
- measurement to inform product strategy.
- Partner with commercial and customer success teams to craft go\-to\-market strategies and
- deliver feedback\-driven product improvements.
- Work with group partners to define and monitor key performance indicators (KPIs) that
- measure the adoption and business impact of the developed and deployed AI\-driven
- measurement capabilities.
- 8\+ years of product management or product leadership experience, ideally in ad tech,
- martech, or marketing analytics platforms.
- Deep and applied knowledge understanding of media measurement methodologies,
- including MTA (multi\-touch attribution), MMM (marketing mix modeling), and
- causal/incrementality testing.
- Demonstrated experience building or integrating complex, technology\-enabled AI/ML\-driven
- products with proven value creation.
- Strong background in the marketing technology (MarTech) or advertising technology (AdTech)
- space, with familiarity in areas such as programmatic media, campaign optimization,
- customer data platforms, and creative automation. Familiarity with advertising ecosystem
- dynamics, including DSPs, SSPs, CDPs, marketing clouds, and agency workflows.
- Familiarity with AI/ML, APIs, and developer platforms; ability to translate technical
- capabilities into differentiated user experiences in marketing and advertising applications.
- Familiarity with data processing principles and visualization (e.g., pandas/NumPy, PowerBI),
- deep learning frameworks (e.g., TensorFlow/PyTorch), model operations management (e.g.,
- MLFLow, Spark MLib), and agentic frameworks (e.g., LangChain / LangGraph)
- Strong execution background with a record of shipping complex platform products.
- Excellent communication and stakeholder management skills, with the ability to influence at
- executive and technical levels.
- Experience with data programming languages, namely SQL and/or Python
- Entrepreneurial mindset with comfort operating in a fast\-moving, ambiguous environment.
Salary Context
This $191K-$216K range is above the median for AI/ML Engineer roles in our dataset (median: $180K across 1841 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 3,708 AI roles we're tracking, AI/ML Engineer positions make up 70% of the market. At Publicis Groupe, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $218,750 based on 3,817 positions with disclosed compensation. Director-level AI roles across all categories have a median of $272,150. This role's midpoint ($204K) sits 7% below the category median. Disclosed range: $191K to $216K.
Across all AI roles, the market median is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. For comparison, the highest-paying categories include AI Safety ($300,000) and Research Engineer ($280,000). By seniority level: Entry: $120,000; Mid: $200,000; Senior: $230,000; Director: $272,150; VP: $250,000.
Publicis Groupe AI Hiring
Publicis Groupe has 41 open AI roles right now. They're hiring across AI/ML Engineer, AI Engineering Manager, Data Scientist, AI Architect. Positions span Miami, FL, US, Boston, MA, US, New York, NY, US. Compensation range: $0K - $299K.
Location Context
AI roles in New York pay a median of $220,000 across 1,045 tracked positions.
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 3,708 open positions tracked in our dataset. By seniority: 102 entry-level, 1,705 mid-level, 1,469 senior, and 432 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (508 positions). The remaining 3,180 roles require on-site or hybrid attendance.
The market median for AI roles is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. Highest-paying categories: AI Safety ($300,000 median, 21 roles); Research Engineer ($280,000 median, 147 roles); AI Architect ($254,798 median, 67 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 3,708 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (2,605), Data Scientist (310), AI Software Engineer (259). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (102) are outnumbered by mid-level (1,705) and senior (1,469) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 432 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 14% of all AI roles (508 positions), with 3,180 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $217,500. Top-quartile roles start at $272,100, and the 90th percentile reaches $325,000. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $300,000 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (1,890 postings), Aws (1,103 postings), Azure (877 postings), Rag (855 postings), Gcp (631 postings), Prompt Engineering (560 postings), Pytorch (545 postings), Claude (498 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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